Cersaie 2011: Salone della ceramica_stand

The SIMAS stand for the 29th edition of Cersaie, had a decidedly futuristic, high-tech feel. The display areas were composed of either horizontal, pallet-like blocks stacked on top of each other, or vertical iron scaffolding, reiterating the ‘industrial concept’ that has come to define Simas over the past few editions. However, it is the novel use of coloured neon lighting as a decorative element that provides the unifying leitmotif, here enhanced by intentional drips of paint spilling down the display ‘walls’, which add a splash of youthful energy.