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Simas and Design Academies 
New entertainment suites in hotels, trendy pizzerias, bathroom design. Since 2005 Simas has sponsored specialist higher-education courses at the Poli. Design, a consortium of the Politecnico di Milano. By doing so, Simas effectively targets architects and designers who focus specifically on the design and development of novel spaces and interiors, addressing the need for ambient designers to be on top of the demands and changing trends in interiors. 
Simas and the movies 
An intriguing bond links Simas and modem n culture. Recently, as main sponsor, Simas promoted and funded the photographic exhibition entitled “Ciao Anna” dedicated to the inimitable and spellbinding Anna Magnani, hailed as one of the greatest female actors in film, an international symbol of ‘made in Italy’ (Milan, Revel Scalo d’Isola in collaboration with Artepensiero). 
Simas and Women in design 
Bohémien was hosted in the Museo Pietro Canonica, Villa Borghese, Rome and Simas was represented with works by the designer Terri Pecora, who exhibited in ‘Donna e Design’ (Woman and Design), promoted by ADI Nazionale and ADI Centro, and entirely dedicated to design by women. Among designers shown were Gae Aulenti, Cini Boel Renata Bonfanti, Anna CasteIli Ferrieri, all of whom exhibited various landmark pieces for the history of design. 
Simas and Opera 
Simas with opera singer Maria Callas. A special event, with the grand opening of “Toscanini’s Jewel”, a photographic exhibit in which Swarovski presented a jewellery creation inspired by the genius of the maestro Arturo Toscanini, a piece which Maria Callas would have worn for her debut in Verdi’s Sicilian Vespers on 7 December 1951 (Milano, Revel Scalo d’Isola in collaboration with Artepensiero). Sponsored by Simas. 
Simas and Cerim 
Simas incorporated within the Cerim interior design, the Florim Ceramiche brand, in Fiorano Modenese’s show room. Simas has been incorporated within the interiors of Easy Bathroom, an experience integrated with the new Cerim fixtures, an inspired new vision – ceramic fully integrated within the interior equilibrium, not simply a single or simple bathroom feature. The partnership between Simas and Cerim is promoted and represented in the interiors presented in the Easy Bathroom catalogues.