adv 2010-11

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 Poised between past and present, Evolution, the new collection from Simas, is the star of the 2010-11 campaign. Chic, modern ‘New York loft’ style interiors, decked with decorative features evoking past and present, provide the backdrop, creating an eclectic atmosphere into which  Evolution, like a chameleon adapting to its surroundings/ in true chameleon fashion, blends in effortlessly.