On the 26th of November in Milano, a preview of Spazio Simas restyling has been presented to the many participating journalists, who were able to appreciate the completely renovated location in its essence. The new SIMAS Space is located at 9, Via Melzo in the district of Porta Venezia, a neighborhood where – more than in other areas of Milan – there is plenty of liberty houses. The space, at the second floor of an industrial style building was first inaugurated in 2005, among the first of this kind in Milan, and it has been now completely redesigned with a new structure, more in accordance with the evolution of the company look.
“We have the strong conviction that the SIMAS Space in Via Melzo is a further instrument for the growth of our company, especially in a town like Milan, capital of design and essentially the international landmark for architect studios and Italian and foreign customers” underlines Mr. Marco Giuliani , Simas CEO. “We believe in the potential of this place in terms of visibility and service, and this is why we deemed a priority to invest in its restyling, entrusting Arch. Giancarlo Angelelli of the architectural and exhibition project.”.
Specialized in ceramics sanitary wares production since 1955, strictly made in Italy, from the most refined classic style to the latest trends, SIMAS always distinguishes itself for its collections going beyond the limits of time and ambience, a witness – with its design, with the quality of the materials, with the new colors - of the beauty and of the story of an Italian production. Well known for the quality of its products and for its eco-friendly philosophy, SIMAS chose the path of research, of technological development of the production process, of certifications, also with respect to water saving and environmental eco sustainability, paying great care to circular economy in order to compete on the international markets.
A path leading to the brand consolidation, which also includes the restyling of Spazio Simas in Milan. An open space completely renewed, on a single level, where the light enters generously from the ample arc windows granting, thanks to the absence of internal walls, a special lighting of the place. More than a showroom, it is a place for meeting for professionals, architects, designers, buyers and journalists who, thanks to the work of a dedicated promoter, may receive constant updating about Simas wide range of products and collections. And it is thanks to its location in this district, always significant in terms of labor value that this new concept perfectly matches to its function of a workshop for meetings and professional trainings.
“In fact, the project was aiming at giving a new value to the place – Arch. Giancarlo Angelelli underlines – recovering its original function, as it was conceived, and adapting it to the present needs of the company, safeguarding the value of the place itself, that always remains in full evidence”.